Toy Designer | Ponder

Toy Designer

What do they do?

Toy designers come up with ideas and create prototypes for toys. They’ll often work in teams to develop their own or other people’s ideas. They’re also responsible for ensuring their ideas work and that manufacturable and marketable toys are produced.

If you’re creative and artistic with a flair for design and engineering, and you’d like to be responsible for bringing fun into the retail market, a career as a toy designer could be for you.


    • Collaborate and assist in the design and administrative tasks from development of approved product concepts through the key development stages
    • Produce CAD models and physical mock-ups
    • Create technical specification packages, including product model specifications and written document specifications
    • Review, give feedback and solve design issues regarding form, configuration of internal components and general appearance of product pilots
    • Coordinate, reference and order samples
    • Assist Marketing team with presentation material and samples for TV ads, toy fairs and external presentations
    • Help to ensure product positioning in the market reflects current toy trends
    • Travel to toy stores / other stores to collect samples and product reference as required for the Product Design team
    • Overseeing and managing a growing Reference Product sample and Material Reference sample library
    • Actively research the marketplace, other toy companies, vendors and trade fairs for trends, ideas, samples and information that will lead to and support new ideas for products and brand extensions.

Skills required:

  • Creative and innovative
  • Good communication and presentation abilities
  • Excellent computer skills with knowledge of CAD, Adobe Illustrator, Photoshop, Solidworks and similar software
  • Basic understanding of manufacturing process and material properties
  • Artistic with strong drawing and model making skills
  • Ability to think in 3D
  • Interested in continual learning
  • Great at problem solving


Most organisations will require a tertiary qualification to consider your application.

You could complete a Certificate III in Design Fundamentals, a Certificate IV in Design (Product Design) or a Diploma in Visual Arts (Product Design) at TAFE or another RTO.

These qualifications may make you eligible to apply for Junior positions and with work experience you can climb the corporate ladder. Or they could count towards credits for a Bachelor’s degree.

Completing a Bachelor of Design (Product Design or Industrial Design) at uni could qualify you to apply for more professional roles once you graduate.

The average salary for an industrial designer is listed as $73,000 per year (Source:

Job growth in this area is predicted to be stable (

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