Social Media Manager | Ponder

Social Media Manager

What do Social Media Managers do?

Social media managers represent companies and are responsible for generating, curating (selecting, organising and presenting information), editing, posting and managing social media posts and content.

If you have a great understanding of lots of different social media platforms, you love learning new things and finding out what makes people tick, then this could be a challenging and rewarding career for you.

About you:

  • Top-notch communicator and public speaker
  • Creative with strong writing and design (graphics and videos) skills
  • Customer service focused
  • An adaptable and analytical mindset

The job:

  • Work with organisations to develop strategies – outlining goals, defining target audiences, and choosing effective platforms, setting and working to budgets
  • Manage regular day-to-day activities such as: editing and posting on all social media platforms, responding to comments, creating videos and other images, designing and running paid advertising
  • Analyse results across platforms and produce reports on the success of campaigns, implementing changes where required
  • Optimise content for Search Engine Optimisation (SEO), converting traffic into sales and generating new leads for the organisation

Social Media Manager salary (average) $80,000 per year

(Source: ) – this figure is based on Managers with over 4 years industry experience.

Job growth in Social Media Management is strong (source:

How to become a Social Media Manager in Australia

While there are no formal qualification requirements for this emerging career in Australia, employers are likely to require some form of training and will often request a Bachelor’s degree in the application criteria.

Step 1 – Study English and Mathematics at school, business, marketing and IT are also useful

Step 2 – Build up your own social media channels and create a portfolio of work

Step 3 – Get work experience (paid or unpaid)

Step 4 – Network with organisations, community members, and people already working in the field

Step 5 – Find courses that interest you and check any prerequisites

Step 6 – Complete your qualification e.g.:

Social Media Marketing short courses like the one offered at Chisholm TAFE

Diploma of Social Media Marketing online at TAFE

Bachelor of Communication (Digital and Social Media) at UTS

You could also complete qualifications related to Business, marketing or communications which would make a great foundation for social media management.

Step 7 – Stay up to date, keep learning

Without any formal qualifications you could follow Steps 1-4 and apply for junior positions, then work your way up into management or start your own business once you’ve got enough experience.

Find out more here –

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Find out more about alternative careers.

Frequently Asked Questions (FAQ’s)

  • What qualifications are needed to be a social media manager? 

A bachelor’s degree in areas such as communications, public relations, business, and journalism is often a desirable but not essential. It could help you move through the hierarchy more quickly.

  • How can I get social media marketing experience?

Set up your own accounts and learn from them. Offer to manage accounts for your school, club, community or charitable organisation. If you have a job, offer to help out with their social media and get involved. Apply for internships and other work experience opportunities.

  • Where do social media managers work?

As a social media manager you might be based in an office, work remotely, or set your own business and work from wherever you want – as long as you have internet connection.

  • How can I start my career in social media without any formal qualifications?

Again, you’ll want to set up and run your own accounts, do online courses, short courses, and workshops. Attend events and talks about the subject. Read up on the latest news including statistics, algorithms and changes to platforms, to ensure you stay up to date. Get tonnes of work experience, ask around for opportunities, work hard.

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